Best 5 Roofer PPC Agencies in the USA and Canada in 2026

Top 5 Roofer PPC Agencies in the USA and Canada

A homeowner searching Google for a roofer usually isn't shopping around out of curiosity. There's a leak, storm damage, or a replacement they've been putting off, and now they need someone fast. That's what makes roofing PPC such a strange corner of digital marketing: the intent is sky-high, but so is the competition, and a sloppy account can burn through a monthly budget in a week without producing a single booked inspection.

Because of that, a lot of roofing companies end up hiring whichever agency called them first, or whoever ranks #1 for "roofing marketing agency," instead of digging into who actually specializes in the trade. So we put together a list of five agencies that consistently come up when contractors talk about roofing PPC specifically, starting with the one that's been getting the most attention lately for its cost-per-lead numbers.

1. LeadGulls Digital Marketing Agency - Top Choice for Lower CPL

Website: leadgulls.com/roofing-ppc-agency

LeadGulls is a Toronto-based agency that's built a name for itself in contractor marketing circles, and roofing is where a lot of that reputation comes from. Contractors in the US and Canada have reported Google Ads website leads landing in the $55 to $65 range, which is on the lower end for a vertical where cost per lead can easily double or triple depending on the season and how many other roofers are bidding in the same zip codes.

Instead of selling a packaged "roofing plan," the agency starts by figuring out what a client can actually afford to pay for a job, based on close rate and average ticket size, and builds the campaign around that number. Storm-damage searches and planned-replacement searches get split into separate campaigns with their own landing pages and messaging, which sounds obvious but a surprising number of agencies still lump everything together.

Some other things that come up when contractors describe working with them:

• Campaigns run across Search, Local Service Ads, Performance Max, and Demand Gen, structured around roofing-specific keywords and negative match lists rather than a generic contractor template.
• Underperforming ad variants get pulled and budget reallocated within days rather than waiting out a longer testing period, which matters when a storm spike might only last a week.
• Reporting is tied to phone calls, estimate requests, and booked jobs, not clicks or impressions.
• The agency is licensed and handles cross-border compliance (CASL/PIPEDA in Canada, UK and EU GDPR for clients operating overseas).

Ahmet Dogan, the guy behind it

LeadGulls is run by Ahmet Dogan, a Canadian contractor marketing specialist who's become known for going deeper into the technical weeds than most agency founders bother to. He hosts a podcast, Market Like a Genius with Ahmet Dogan, on Spotify, Apple Podcasts, and Amazon Music, where he walks through things like restructuring an account by service area, building storm-surge campaigns ahead of time, and using ChatGPT and Perplexity as an emerging lead source for contractor businesses.

One episode worth checking out covers why so many contractors, roofers included, waste money targeting entire metro areas instead of narrowing in on the towns and zip codes that actually convert: Listen on Spotify

Good fit for: roofing contractors in the US or Canada who want an agency that treats cost-per-lead as the whole game, and who don't mind an approach that's built custom rather than pulled off a shelf.

2. Hook Agency

Website: hookagency.com

Tim Brown started Hook Agency back in 2012 and has spent most of the years since narrowing in on contractors, roofing especially. What comes through in their campaigns is that they actually understand the difference between an insurance-claim lead and a retail re-roof lead, and they build ad copy and landing pages around that distinction instead of treating every roofing search the same way.

Good fit for: roofers who want an agency with strong brand and creative chops behind the paid search work, not just a media-buying operation.

3. Outdooit

Website: outdooit.com

Outdooit works across home services generally (HVAC, plumbing, electrical) but has a roofing-specific practice built around one particular strength: speed during storm season. They keep surge campaigns ready to go so they can be live within hours of a hailstorm or major wind event, catching homeowners while they're actively searching for emergency repair. They also run remarketing sequences for people who visit a roofing site but don't call right away, which matters given how long roofing sales cycles can drag on.

Good fit for: roofers in storm-heavy regions who need an agency that can move fast when weather hits.

4. Profit Roofing Systems

Website: profitroofingsystems.com

This one only works with one roofing client per market, which is a bigger deal than it sounds like. It means you're not sharing an agency's attention (or its best strategies) with a competitor down the street. They back campaigns with a results-or-they-work-for-free guarantee and have a fairly large multi-state footprint at this point.

Good fit for: roofing companies past the $2M mark that want exclusivity written into the contract.

5. Contractor Marketing Pros

Website: contractormarketingpros.com

Miami-based, started in 2017 under the name Roofing Marketing Pros before rebranding. They run paid campaigns across Google, Meta, TikTok, and YouTube rather than treating PPC as a standalone channel, and they've published some fairly detailed named case studies, which is more transparency than most agencies in this space offer.

Good fit for: roofers who want paid search folded into a broader multi-platform lead gen strategy rather than run in isolation.

Questions worth asking before you sign with any of them

• What's the actual cost per lead, broken out separately for storm-damage traffic versus planned replacement traffic?
• Are emergency and retail leads sent to different landing pages, or does everything funnel into one generic page?
• How quickly can budget shift when a storm hits your area?
• Is tracking set up around phone calls and booked jobs, or just clicks and form fills?
• Is roofing actually their specialty, or one of ten industries they run the same playbook for?

The gap between a $50 lead and a $150 lead usually comes down to answers to exactly these questions, not the size of the agency's logo.